Motorcycle Owners Are An Ideal Target Market For Your Business

Motorcycles are the ultimate symbol of American freedom. Riding on the open road, connecting with nature, and seeing the sights along the back highways is a dream for many Americans. Those who do decide to ride are generally hard-working, ambitious, and rebellious. Many riders love the camaraderie of motorcycle clubs and major events like Sturgis. Others like the affordability or ease of maneuverability in urban centers. While some simply love the rush of adrenaline they get from the speed.
There is a significant marketing opportunities available with the motorcycle riders demographic. However, since they are often on the road, they are a hard market to reach with traditional marketing channels. With the right strategy though, they are an ideal market for a variety of products and services. A motorcycle rider contact list allows you to reach this typically out-of-reach market. You’ll be able to contact them directly with your products, goods, and services, rather than hoping they engage with your passive marketing.

There Are More Motorcycle Riders Than Ever Before

Motorcycle riders continue to increase every year across the United States. Innovations in motorcycle technology, the popularity of motorcycle events, and depictions of motorcycle clubs in media are the main factors driving the market. With the increased cost of gas and low price of motorcycles, affordability is also a big factor driving the market. Experts all agree the motorcycle industry is going to continue growing into the future. In 2021, the motorcycle market generated $105.5B and is expected to more than double to $233.5 by 2031 with a CAGR of 8.6%. Meaning the number of riders will double in the next ten years. This is in keeping with the positive growth trend as in the last ten years, motorcycle riders in the US have doubled from 4.3M in 2002 to 8.6M in 2022.

Demographics Of Motorcycle Riders

You can find motorcycle riders in every demographic over the age to legally ride. However, some general demographic qualities define this market. Statistically, motorcycle riders are 81% male and 19% female. Though motorcycle riders range across all ages, the median age of riders is 50. Around 70% of motorcycle riders are married. 42% of riders have a four-year college degree with 16% of those having post-graduate work. 24% of riders are retired while 71% are employed full time making an average income of $85,300/year. The millennial generation has the largest growth of motorcycle riders with a growing interest in electric motorcycles.
California has the most motorcycle riders with 800,000 total registered motorcycles. South Dakota has the most riders per capita with 1 in 12 people owning a motorcycle, followed by Vermont with 1 in 17. The average motorcycle rider registers their first bike at 26. Motorcycle riders ride both on and off-road. Riders ride on-road 2x more frequently than off-road. 1.5 billion miles are covered by motorcycles every year.

An Ideal Target Market For Many Industries

There are many products, services, and goods consumed by this active market. Motorcycle riders spend a lot of money on their hobby, but they also need some ancillary services.
Here are some industries that could benefit from a motorcycle rider list.

Auto Insurance

Motorcycle riders cover a lot of ground and need insurance policies that will protect them no matter the state. Motorcycle riders typically need the standard coverages for bodily injury (BI), property damage (PD), and uninsured/underinsured motorists (UM/UIM). Those with newer, custom, or more expensive bikes want comprehensive and collision, also known as “full coverage.” Medical payments and personal injury protection (PIP) are legally required in some states, but all riders can benefit from these coverages. Motorcycle riders also like add-on coverages like roadside assistance, trip interruption insurance, carried contents, and replacement custom parts/equipment (CPE)

Life Insurance

Motorcycle riding can be risky with around 5,000 fatalities a year as the result of a motorcycle accidents. Since nearly ¾ of all riders have families, they want to make sure that if something happens to them, their family is protected. Life insurance policies are an effective way to protect your family’s financial future. Many riders are looking for this type of protection. Riders who race whether professional or amateur can also benefit from additional coverages to their insurance policy.

Travel

The travel and hospitality industries stand to gain significantly from targeted marketing to motorcycle riders, a demographic known for their love of adventure and exploration. Riders often plan scenic trips that take them far beyond major highways and into the heart of America’s backroads. These travelers are drawn to off-the-beaten-path experiences—places rich in history, natural beauty, and cultural authenticity. As a result, destinations centered around Americana, historic landmarks, national parks, and natural wonders are particularly appealing to this audience.
Motorcyclists frequently visit local museums, heritage sites, scenic byways, and state parks, as well as quirky roadside attractions that reflect the charm and character of a region. This affinity makes them a prime audience for regional tourism boards, visitor centers, and boutique attractions looking to boost foot traffic. Riders often purchase souvenirs, local goods, and memorabilia, supporting small businesses and contributing meaningfully to the local economy.
On the hospitality side, motorcycle tourism opens up opportunities for a broad range of accommodations. While many riders enjoy camping—including tent sites, RV parks, and KOAs—others seek more comfortable lodging options after long days on the road. These travelers are frequent customers of motels, hotels, boutique inns, vacation rentals, and destination resorts. Motorcycle-friendly properties that provide secure parking, gear storage, communal spaces, and value-added services like breakfast, laundry facilities, or spa access are especially attractive to this market.

Smart Devices

Smart devices have become essential companions for today’s motorcycle riders, enhancing safety, convenience, and enjoyment on every ride. From long-haul road trips to daily commutes, riders increasingly rely on advanced gadgets to stay connected, informed, and prepared. Bluetooth communication systems—built into helmets or worn externally—allow riders to speak with passengers or other group members, take calls, or listen to music and navigation prompts without taking their eyes off the road. These intercom systems are especially useful during group rides or in areas with spotty cell service, making communication safer and more efficient.
GPS navigation systems designed specifically for motorcycles are also in high demand. Unlike standard car GPS units, these devices are often waterproof, glove-friendly, and preloaded with scenic route suggestions, topographic maps, and real-time traffic data. Riders also value smartphone compatibility, particularly with apps that offer turn-by-turn navigation, speed alerts, weather forecasts, and hazard reporting—especially helpful in remote or unfamiliar terrain. Phones with reliable coverage in rural or mountainous areas, rugged cases, and handlebar mounts are key gear for most riders.
In addition to communication and navigation tools, motorcycle riders are avid users of automotive maintenance and diagnostic tech. Compact tire inflators, battery boosters, portable jump starters, and engine fault readers (OBD devices) help riders remain self-sufficient on the road. These tools are invaluable for minimizing downtime during breakdowns or mechanical issues, particularly on long-distance rides.

Mechanical Tools And Accessories

For many motorcycle riders, being your own mechanic isn’t just a hobby—it’s a necessity. When you’re miles from the nearest garage and your bike breaks down, having the skills and tools to make on-the-spot repairs can make all the difference. That’s why mechanical self-sufficiency is a core part of motorcycle culture. Riders often carry portable tool kits specifically designed for on-the-go fixes—compact, durable, and essential for any extended journey.
Beyond basic roadside gear, many riders maintain a full range of standard vehicle repair tools in their home garage, including socket sets, torque wrenches, screwdrivers, tire irons, and pliers. These are vital for performing regular maintenance and minor repairs. But motorcyclists also require bike-specific tools to keep their machines in top condition. Tools like chain breakers, chain alignment guides, spoke tension tools, and motorcycle lift tables are especially popular among enthusiasts who prefer to handle their own upkeep.

Storage

In northern regions where motorcycle riding is seasonal, and among off-road enthusiasts who ride intermittently, proper motorcycle storage is a critical need. During winter months or between trail sessions, many riders look for safe, convenient places to house their bikes when they’re not in use. As a result, self-storage facilities have become a popular solution—especially for riders who lack adequate garage space or want climate-controlled environments for added protection.
Motorcycle storage needs go beyond just space. Riders often invest in a variety of accessories to ensure their bikes are well-preserved during the off-season. These include dust covers to prevent debris buildup, oil drip pans, wheel chocks, and motorcycle lifts or jacks to reduce tire pressure stress and keep the bike stable. Some even install battery tenders or fuel stabilizers to maintain mechanical integrity during extended storage.
For owners of rare, vintage, or collectible motorcycles, security becomes a top priority. These riders seek out storage solutions with advanced security systems—such as 24/7 surveillance, keypad access, motion sensors, and unit alarms. Climate-controlled units are also in high demand to prevent rust, corrosion, and temperature-related wear on custom parts, electronics, and paint finishes.

Motorcycle Apparel

Motorcycle riders require a wide range of specialized apparel that blends safety, comfort, and style—both on and off the bike. First and foremost, riders prioritize protective gear designed to reduce risk and enhance performance. Essential safety items include DOT- or ECE-certified helmets, armored riding jackets with built-in padding or abrasion-resistant textiles, reinforced gloves, and over-the-ankle boots with non-slip soles and impact protection. These pieces are engineered to provide critical defense against road rash, weather exposure, and impact injuries.
In addition to safety gear, motorcycle riders must be prepared to face varying climates and weather conditions. For colder or wet rides, thermal base layers, moisture-wicking long underwear, neck gaiters, balaclavas, and sweat-wicking skull caps help maintain body temperature and comfort. Waterproof outer shells, heated vests, and windproof layers are also popular among year-round and long-distance riders.
Off the bike, many motorcyclists express their passion through casual lifestyle apparel. This includes motorcycle-themed t-shirts, denim vests, and the classic leather jacket, often adorned with patches or club insignias. These clothing choices not only reflect rider culture but also foster a sense of camaraderie among the biking community.

Motorcycle Parts

Motorcycle riders are passionate about expressing their individuality, and one of the most powerful ways they do this is through customizing their bikes. Customization isn’t just a hobby—it’s a form of self-expression that transforms a standard motorcycle into a unique reflection of the rider’s personality, preferences, and performance needs. As a result, the demand for aftermarket motorcycle parts and accessories is consistently high, with riders investing in upgrades that enhance everything from engine performance to aesthetic appeal.
Popular upgrades include performance exhaust systems, high-flow air filters, suspension kits, LED lighting, custom seats, handlebars, and upgraded braking systems. These modifications not only elevate comfort and control but also improve safety and efficiency on the road. Riders who tour frequently may also add windshields, saddlebags, navigation systems, or ergonomic grips to make long journeys more manageable.
A large portion of motorcycle enthusiasts are also hands-on mechanics, ranging from hobbyists to full-fledged professionals. Many riders prefer to handle their own repairs and routine maintenance, performing oil changes, brake replacements, and chain adjustments in their home garages. This self-reliant approach fuels strong demand for a wide range of replacement parts, including spark plugs, brake pads, cables, filters, gaskets, and drive chains.

Motorcycle Accessories

Motorcycle accessories are a major part of rider culture, offering both functional value and personal expression. Riders invest heavily in a wide variety of add-ons that enhance safety, convenience, and comfort. Functional accessories are especially popular, including advanced security systems, such as GPS trackers and disc locks, to protect their bikes from theft. Other must-haves include kickstand pads for parking on soft ground, ergonomic comfort grips, handlebar risers, wind deflectors, and cargo solutions like saddlebags, luggage racks, tank bags, and tail boxes that help maximize storage on longer rides.
At the same time, motorcycle riders love to showcase their sense of humor and personality through quirky and decorative accessories. Items like funny helmet mohawks, novelty antenna toppers, glow-in-the-dark valve caps, and sarcastic or sassy decals are widely embraced in the community. These accessories not only generate laughs and start conversations, but also allow riders to stand out in a sea of similar bikes.
Riders also gravitate toward lifestyle accessories that celebrate the motorcycle experience beyond the road. These include motorcycle-themed keychains, embroidered patches, coffee mugs, bumper stickers, license plate frames, and garage decor. Many of these items serve as souvenirs from rallies or road trips and help riders proudly display their passion in their homes, offices, or garages.

Cleaning Supplies

Motorcycle riders take immense pride in their bikes, often treating them as prized possessions and personal works of art. Countless hours and significant financial investment go into customizing, maintaining, and perfecting every detail of their machines. As a result, riders are highly dedicated to keeping their motorcycles in pristine condition—both for performance and aesthetics. Regular cleaning and detailing are an essential part of motorcycle ownership, making care products and cleaning equipment a staple in any rider’s toolkit.
Basic cleaning tools such as wash buckets, soft-bristle brushes, microfiber cloths, and low-pressure hoses are commonly used to gently remove dirt and grime without scratching paint or chrome. Riders also frequently use motorcycle-specific tire and wheel cleaners, bug and tar removers, degreasers, and foam washes formulated to protect delicate finishes. After cleaning, they rely on wax polishes, ceramic coatings, and sealants to protect surfaces from the elements and maintain a showroom shine.
But motorcycle care goes beyond surface cleaning. Enthusiasts often invest in detailing tools and specialty products for precision care. This includes chain cleaners and lubes, engine degreasers, plastic and rubber protectants, and metal polishers for chrome and aluminum components. Products that offer UV protection, water beading, and anti-rust formulations are especially popular among riders who tour in varying weather conditions.
Detailing kits that include applicator pads, dual-action polishers, buffing tools, and air compressors are also highly sought after by those who take a meticulous, hands-on approach. Many riders even designate specific areas in their garages or workshops for washing and detailing, highlighting the importance of motorcycle care in their routine.

Harley Davidson Motorcycle Riders And More!

Harley-Davidson remains the dominant motorcycle manufacturer in the United States, holding the largest share of the domestic market at approximately 30.6%. Known for its iconic cruisers and touring bikes, Harley continues to be a symbol of American motorcycle culture. Honda ranks as the second most popular brand, capturing about 17.5% of the U.S. market, thanks to its versatile lineup that includes everything from beginner-friendly models to high-performance sportbikes. Yamaha holds third place with 11.3%, recognized for its balance of reliability, innovation, and performance.
Close behind are Kawasaki, Suzuki, and BMW, each with a loyal following among riders who value sport performance, engineering precision, and advanced technology. Rounding out the list of top manufacturers in the U.S. are premium and heritage brands like Indian Motorcycle, Ducati, Triumph, and Moto Guzzi. These brands are especially popular among riders seeking distinct design, racing pedigree, or vintage flair. On a global scale, the Honda Super Cub remains the best-selling motorcycle of all time, with over 100 million units sold, showcasing Honda’s far-reaching impact on two-wheel transportation.
Our comprehensive motorcycle contact list spans riders across all major makes and models, from cruisers and touring bikes to sportbikes and adventure machines. What sets our list apart is the depth and accuracy of the data. In addition to verified contact information, each record includes detailed vehicle information such as the year, make, model, engine size, and VIN (Vehicle Identification Number). This enables businesses to precisely segment and tailor their outreach efforts based on the type of motorcycle a rider owns—whether targeting Harley riders with cruiser accessories or sportbike owners with performance upgrades.

The Different Types of Motorcycle Riders

Motorcycle riders generally fall into two broad lifestyle categories, each with distinct habits, preferences, and purchasing behaviors. The first group consists of riders who use their motorcycle as their primary mode of transportation. These individuals often live in warmer climates or densely populated urban areas, where motorcycles offer a practical solution for navigating traffic, reducing fuel costs, and easing parking constraints. These riders typically log high mileage throughout the year and prioritize reliability, fuel efficiency, and maneuverability. Common bikes in this group include commuter-friendly models such as scooters, dual-sport bikes, and lightweight street motorcycles.
These daily riders often seek gear and accessories that support regular use—like all-weather riding apparel, durable saddlebags, cell phone mounts, fuel-efficient models, and maintenance tools for frequent upkeep. They also place a strong emphasis on safety and visibility, making helmets, reflective gear, and advanced lighting systems high-priority purchases. Because their motorcycle is a necessity rather than a luxury, they tend to value affordability, practicality, and long-term performance.
The second group consists of recreational or weekend riders who use motorcycles as a leisure activity rather than for everyday transportation. These riders typically reside in cooler climates, suburban neighborhoods, or rural regions, where riding is more seasonal. Their bikes are often used on weekends, holidays, or during warm-weather months for touring, scenic rides, or participation in rallies and group events. This group includes owners of cruisers, touring bikes, adventure motorcycles, and vintage models.

Motorcycle riders are far from a monolith—while Harley-Davidson may dominate headlines, the riding community is rich with diversity in both bike preference and culture. Riders gravitate toward a wide range of makes and models, including Indian Motorcycles, Hondas, Ducatis, Yamahas, Kawasakis, BMWs, and Triumphs, each with its own loyal following. This widespread popularity has given rise to numerous subcultures within the motorcycle world, with each group centered around a shared passion for a specific style of riding, performance characteristics, or brand identity.
Some of the most well-known motorcycle subcultures include:

Choppers, Cruisers, And Lowrider Riders

Choppers, cruisers, and lowriders represent some of the most iconic and customized motorcycles on the road, celebrated for their bold style, mechanical craftsmanship, and deep cultural roots. These bikes are typically heavily modified or custom-built, often costing significantly more than standard showroom models. Riders invest in unique parts, custom paint jobs, extended forks, and chrome detailing to create machines that reflect their personal identities. A defining feature of these bikes is their extended wheelbase, which enhances rider comfort and road presence, especially on long highway rides, but often sacrifices agility in tight urban settings or technical terrains.
Owners of choppers, cruisers, and lowriders are usually highly experienced mechanics and seasoned riders, many of whom take pride in building, maintaining, and upgrading their bikes by hand. These motorcycles are not just vehicles—they are rolling expressions of creativity, rebellion, and tradition. The aesthetic of these bikes is often inspired by mid-20th century American motorcycle culture, drawing from the golden age of biker films, hot rods, and the outlaw image popularized in postwar America.

Touring And Sport-Touring Riders

Touring and sport-touring motorcycles are purpose-built for long-distance travel, offering riders an ideal balance of comfort, capability, and advanced features. These bikes are engineered for extended rides, whether across state lines or cross-country, with a strong emphasis on rider endurance, luggage capacity, and road safety. Touring models—such as the Honda Gold Wing, BMW K1600, and Harley-Davidson Ultra Limited—are equipped with large windshields, cushioned seats, integrated panniers and top cases, and ample weather protection to make long-haul trips as comfortable as possible.
Sport-touring motorcycles take things a step further by blending the comfort of touring bikes with the performance and agility of sportbikes. Models like the Yamaha FJR1300, BMW R1250RT, and Kawasaki Concours 14 are designed to handle both highway cruising and challenging, twisty roads with ease. These bikes often feature more responsive suspension, upgraded brakes, and sportier handling characteristics, making them well-suited for riders who want performance without sacrificing touring capabilities.

Cafe Racers

Café racers have become a beloved subculture among Millennial and Gen Z motorcycle enthusiasts, blending minimalist design with vintage flair and mechanical craftsmanship. These bikes are typically custom-built from affordable, lightweight motorcycles—often older models like the Honda CB series, Yamaha XS series, or vintage British and European bikes from the 1950s through the 1970s. Part of the appeal lies in taking a low-cost, often neglected motorcycle and transforming it into a sleek, stripped-down machine designed for speed and style.
The café racer aesthetic draws heavy inspiration from the British “ton-up boys” of the 1950s and 60s, a group of young riders who modified their motorcycles to reach 100 mph and raced between cafes and roadhouses. Modern café racers stay true to that spirit, featuring low handlebars, elongated fuel tanks, single-seat configurations, rear-set foot pegs, and exposed frames. These builds prioritize agility, acceleration, and vintage appeal over long-distance comfort or cargo capacity.
Many café racer enthusiasts are hands-on mechanics or DIY builders, often completing their own modifications at home. As a result, they require access to a wide variety of specialty parts, tools, and fabrication equipment—from custom frames and exhaust systems to vintage-style gauges, clip-on bars, and retro lighting kits. The community places a high value on authenticity, craftsmanship, and personalization, making it a prime audience for niche vendors and custom fabrication shops.

Sport Racers

Sport racers—also known as sportbikes—represent the fastest, lightest, and most performance-driven motorcycles on the market. These machines are engineered for high-speed performance, precision handling, and aerodynamic efficiency, making them the preferred choice for riders who crave adrenaline and agility. Popular models from manufacturers like Yamaha (R1, R6), Kawasaki (Ninja series), Suzuki (GSX-R), Honda (CBR series), and Ducati (Panigale) dominate this segment, with many riders actively participating in amateur and professional motorcycle racing events such as track days, superbike circuits, and time trials.
Because of their aggressive riding position, firm suspension, and minimal touring features, sportbikes are not designed for comfort over long distances. Instead, they are primarily used for short bursts of spirited riding, competitive racing, and performance-based entertainment. Riders in this category are deeply enthusiastic and often highly knowledgeable about performance tuning, aerodynamics, and lightweight materials. Many perform their own modifications or collaborate with specialized mechanics and racing shops to get the most out of their machines.
The aftermarket scene is massive in the sportbike world. Riders frequently invest in performance upgrades like quick-shifters, carbon fiber fairings, racing exhaust systems, suspension kits, and ECU tuners. They’re equally enthusiastic about aesthetic enhancements, including vinyl wraps, custom paint jobs, LED lighting systems, underglow kits, and personalized decals, all designed to make their bikes stand out both on the track and on the street.

Dual Sport And Motocross Riders

Dual sport and motocross riders represent one of the most rugged, adventurous segments of the motorcycle community, spending the majority of their time riding off-road. These riders are drawn to the thrill of navigating dirt trails, rocky terrain, and steep inclines—often pushing both their bikes and their skills to the limit. Dual sport motorcycles are street-legal machines built for both pavement and dirt, making them ideal for riders who live in urban or suburban areas but want the flexibility to explore trails and rural backroads. Bikes like the Kawasaki KLR650, Honda CRF series, and Yamaha WR250R are commonly used in this category.
On the other hand, motocross riders typically ride purpose-built, off-road-only bikes such as the KTM SX series, Yamaha YZ models, and Honda CRF MX bikes, and are more often based in exurban or rural regions where access to open land, tracks, and trails is more abundant. These riders frequently participate in motocross races, hill climbs, enduro events, and hare scrambles, often starting at a young age and progressing through competitive leagues.
Both dual sport and motocross riders are highly technical and often serve as their own mechanics. Bike customization, maintenance, and restoration are key parts of the culture—from upgrading suspension systems and replacing sprockets to tuning carburetors and rebuilding engines. Riders in these disciplines regularly enhance their machines with reinforced frames, knobby tires, high-performance brakes, handguards, skid plates, and advanced cooling systems to withstand the demands of off-road terrain.

We’ll Help You Access This Growing Market

Sprint Data Solutions Worldwide Marketing is proud to be a Service-Disabled Veteran-Owned business, founded in Las Vegas with a mission to empower businesses through precision-targeted marketing. With one of the largest and most detailed consumer and business databases available, we specialize in providing high-performance specialty lists that enable brands to reach their ideal customers with unmatched accuracy and efficiency.
Among our most sought-after offerings is our comprehensive Motorcycle Riders List, a data-rich resource that combines demographic, psychographic, and lifestyle intelligence. Our motorcycle list goes beyond basic contact information. It includes detailed records on the rider’s preferences, behaviors, geographic location, and lifestyle indicators, as well as complete motorcycle-specific data, including make, model, year, engine size, and VIN (Vehicle Identification Number). This allows businesses to build hyper-personalized campaigns based on the exact type of motorcycle a lead owns—delivering exceptional conversion rates and a significantly improved return on investment (ROI).
At Sprint Data Solutions, data integrity is paramount. We adhere to rigorous data collection, verification, and compliance protocols to ensure each list meets the highest standards of accuracy and usability. Our data is continuously updated and maintained, using industry-leading verification tools such as the National Change of Address (NCOA) database, the Certified Address Accuracy System (CAAS), and other advanced hygiene processes. Each list undergoes multiple levels of screening, cleansing, and validation to eliminate outdated, duplicate, or inaccurate records—ensuring that your outreach efforts are always sharply focused on the right targets.

Target The Right Motorcycle Riders For Your Campaign

With Sprint Data Solutions Worldwide Marketing’s advanced data collection and multi-layered verification systems, you can connect directly with the motorcycle riders most relevant to your campaign goals. Our comprehensive motorcycle rider lists are designed to be flexible, highly customizable, and packed with actionable insights. You can filter, sort, and segment your list by a wide range of demographic and behavioral categories, including age, gender, income level, marital status, geography, riding habits, and even motorcycle specifications like make, model, year, and VIN.
This level of customization allows you to refine your marketing strategy and tailor your messaging to the right audience—whether you’re targeting weekend riders, daily commuters, off-road enthusiasts, or custom chopper fans. From insurance and accessories to apparel, events, and aftermarket parts, our motorcycle rider lists help ensure you’re not just reaching more riders—you’re reaching the right riders.

Our expert team is here to support you every step of the way. Whether you’re launching a direct mail campaign, executing an email marketing initiative, cold calling, or gathering market intelligence for research and development, we’ll guide you through the data selection process to help you achieve maximum impact and ROI. We understand that your success depends on relevance and precision—and that’s exactly what our lists deliver.